Service: Graphic Design & Design Thinking
Product Completion: Finished in April 2025
Deliverables: A Brochure & 2 Staff Business Cards
Goal: How can we create trust through the deliverables to promote further partnerships and funding?
Before the brand's presentation to show its offerings, I was tasked to create a brochure and 2 staff business cards. In context, these deliverables would be given at the presentation to audience members in hopes of building future partnerships and/or securing funding.
I knew that the designs shouldn't only be professional, but they should also be designed in such a way that they gain the trust of the audience to achieve those 2 goals.
Action Steps to Creating Trust
To build trust and create a strong first impression, I aimed to find a value/s that clearly reflects the shared value the audience and the brand have.
This creates relatability, which easily gets audience members on board with the brand’s offerings, and it visually shows what the brand is about.
The audience members who would attend the brand’s presentation work for organizations that aim to support, empower, and create growth through their work for the community and at-risk youth. A common theme of growth is seen in these values, and it aligns with what Project Nehemiah aims to do.
Design Direction
Shape Psychology Used on Assets
