Service
UX Design & Graphic Design
Timeline
3 months | Finished March 2024
Overview
Website capturing the greatest considered acts of teamwork in NBA Finals history to persuade people to seek community within the loneliness epidemic post-2020 pandemic.
Problem: How can we make Organic Food more affordable/accessible for low to mid-income communities?
According to the “Hierarchy for Needs” described in the book “Building a Story Brand”, people consider having income, good connections with others, physical health, and mental health as most important. But people in low-mid income communities can’t consistently afford to eat healthier hence making it harder to have better mental health for their lives. Although mental health isn’t limited to our diet quality, our diet does play a key role in it day by day. According to the 2022 Census Bureau, this reality affects 15.8 million children in the United States who are raised primarily by single mothers with an average income of $46,565 a year. l decided to make this app to make organic food more accessible to these people to foster thriving physical and mental health for them and the people after them.
Constraints
- User Journey Execution for Prototype: Should l show a typical user journey for this app? What would be considered typical, “showing a buying process or showing a user around the app”? Considering the user journey l would be showing for prototyping, which parts of the app should be left as WlP in favor of showing how the app would solve our target audience’s needs?
Considerations based on Customer Persona
Audience Research
Challenges during Creation
An initial feature was improved upon and an unplanned feature was added, but for great reasons. We ended up creating more seamless usability and found another way to serve our current audience who already have physical health issues. This added on to what was initially planned to help them and stay aligned to All-Health’s vision.
- Autoship Feature Change: l originally had a calendar on the Autoship section of the app. This gave too many clicks for a viewer, so to make it easier and faster l added a duration times and custom duration option that viewers can click on for items they choose autoship. You access this in the cart before ordering and in the Autoship section itself. The amount of clicks to get to something matters, so for future projects if l can get people somewhere they need to go in less clicks without taking out valuable info they need, then that is the way to go.
- Added Diet Customization based on a User’s Health Condition (they tell the app): l decided to add a feature for diet customization based on an existing health condition. The app has always stuck to its primary goal of making healthy/ organic food financially accessible, while also helping to serve these low-mid income communities who likely already face health conditions due to their diet they can’t control or due to what was passed down to them. We take away the guesswork for them and give diet suggestions to educate them and help cure or manage their health issues. For future projects, l understand that continuing to learn more of your audience’s struggles can help to evolve the app.
