Fascinated with Designing Meaningful Work
“Your work is good, but I wish you had more of a process,” said many of Donyel’s graphic design college teachers. But despite winning the Elmer O. Aaron design award, a design citation, being in plenty of art publications, and graduating from the University of the Arts with a BFA in Graphic Design, he wondered what he was missing in his process.
In his 5 - 6 years as a graphic designer working with corporate, tech, non-profit, & musical clients, he grew and realized that design builds connections — an underlying human desire we all need to thrive. If the audience doesn’t understand the brand visually then how will they connect? If a brand isn’t visually clear on who they are then how do they expect to be understood?
Through his marketing design, cover art design, design thinking, and branding work with his clients, he has strived to give creative and clear messaging that best reflects what the brand stands for, an idea they are trying to visually convey, and/or strategically strikes an emotion in their audience. He still works with a passion to bridge the gap between audiences and brands knowing that connection can change lives for the better.